by Drew | Apr 29, 2014 | Business
Segmenting your data in Google Analytics is crucial data that effects the success of your website. A segment in GA is a subset of your Analytics data. For example, of your entire set of users, one segment might be users might be using a particular device. Another...
by Drew | Apr 19, 2014 | Goals, Web Analytics
Ideally you should vet these to make sure your business goals are well-defined. Translating them to the web can sometimes be challenging. We set up a few baseline goals that would likely work in most cases. So whatever your business is, here are some good starter...
by Drew | Apr 13, 2014 | Business
There are many misconceptions about what works in digital marketing and content optimization on your website. If you “build it” they won’t necessarily come. As Google and other search engines algorithms become more and more sophisticated, your...
