FREE Event for Nonprofits: “6 Marketing Strategies for Growth”

Join the Bozeman Area Community Foundation and Allegra Marketing and Printing for a special nonprofit presentation.

“Six Marketing Strategies for Nonprofit Growth”
with
Jessica Eng, Vice President of Marketing
Alliance Franchise Brands

Wednesday, May 13, 2015
8:30AM – 11:00AM
(includes breakfast)

Holiday Inn Express
2305 Catron Street, Bozeman

The event is FREE.  Registration is required.
Click here to REGISTER NOW

WHAT YOU WILL LEARN

This session will be presented by Jessica Eng, Vice President of Marketing for Alliance Franchise Brands. Jessica’s knowledge of evolving nonprofit fundraising strategies will help you:

  • Really know your donors. What turns them on and really opens their wallets.
  • Bring in the “Clones.” Find more donors with similar attributes of your best donors.
  • Make an appeal more personable! Give ’em a PURL!
  • Be relevant and engaging – There’s an app for that!
  • Use referral power – Reward current donors for recruiting new blood.
  • Make donating convenient.

As an added bonus: Bridget Wilkinson, Executive Director of the Bozeman Area Community Foundation, will provide a brief overview of Philanthropy Northwest’s “Trends in Donor Giving for 2014.”

ABOUT THE SPEAKER

Jessica Eng is passionate about integrating traditional channels with new media to create true multi-channel marketing campaigns that drive results. She has her MBA in Marketing Management, is a frequent educational speaker at local events and national conferences, and is involved with the local chapters of the International Association of Business Communicators and Direct Marketing Association.

Questions? Email Bridget Wilkinson.